For over three decades, Vilma De Claro Mendoza has been a driving force in ecotourism, environmental conservation, and community empowerment. As the Founder of The International Ecotourism Society (TIES) Philippines Inc., she has dedicated her career to promoting ecotourism as a means to protect terrestrial ecosystems, preserve biodiversity, and support local communities.

A Global Advocate for Responsible Tourism
Through TIESPHI, Ms. Mendoza has helped shape international ecotourism standards, training programs, and conservation initiatives. Her leadership has united governments, industry professionals, and indigenous communities, ensuring that tourism development protects natural landscapes, supports wildlife conservation, and uplifts local economies.

“True tourism is not just about seeing the world; it’s about safeguarding it for future generations.”

Key Contributions to Environmental Conservation & Sustainable Tourism

• Biodiversity Protection (SDG 15): Champions tourism models that preserve forests, wildlife, and fragile ecosystems. TIESPHI’s recognition as Ecotourism Champions under SDG 15 highlights their consistent advocacy for ecotourism as a catalyst for biodiversity conservation, environmental protection, and community-based development. Through responsible tourism principles, education, and stakeholder engagement, TIESPHI has actively promoted practices that protect natural ecosystems while ensuring that local communities benefit economically and socially. This award affirms the organization’s role in aligning tourism growth with the preservation of land-based ecosystems and cultural heritage.
• Global Impact: Strengthens ecotourism through education, policy development, and industry collaboration in over 190 countries.
• Community-Based Conservation: Works with local and indigenous communities to create sustainable livelihood opportunities.
• Environmental Education: Empowers travelers and industry professionals to promote conservation and responsible tourism practices.
• Wildlife & Cultural Preservation: Advocates for ethical tourism that respects wildlife habitats and indigenous traditions. The award under SDG 17 reflects TIESPHI’s success in building and sustaining meaningful partnerships across government institutions, the private sector, civil society, and international organizations. These partnerships have enabled impactful initiatives in green jobs mapping, sustainable skills development, and ecotourism capacity-building, reinforcing the importance of collaboration in achieving long-term sustainability goals.

A Legacy of Sustainable Impact