The International Ecotourism Society (TIES) Philippines Inc., led by its Founder, Ms. Vilma Mendoza, met with the students and faculty of the University of Perpetual Help Molino for an engaging lecture and discussion on sustainable ecotourism practices and their vital role in building a more responsible tourism industry.

The session formed part of TIES Philippines’ continuing advocacy to raise awareness and empower the next generation of tourism professionals to embrace sustainability as the heart of their careers. The lecture focused on the UNWTO World Tourism Day 2025 theme:
“Balancing Profitability with Environmental and Social Responsibility to Empower Local Communities through Tourism.”

Ms. Mendoza highlighted the importance of achieving a balance between economic growth and sustainability, emphasizing that tourism must not only generate profit but also protect the environment, uphold cultural integrity, and uplift local communities. She shared inspiring insights and best practices from both local and international ecotourism initiatives that demonstrate how responsible travel can benefit both people and the planet.

Students actively participated in the interactive session, engaging in conversations on how they can contribute to responsible and regenerative tourism in their future endeavors. The exchange fostered a deeper understanding of how young professionals play a crucial role in shaping a tourism industry that thrives on ethics, inclusivity, and environmental stewardship.

The University of Perpetual Help Molino expressed its appreciation to TIES Philippines and Ms. Mendoza for sharing their expertise and passion for sustainable tourism. The collaboration reflects a shared vision to nurture future eco-warriors who are committed to protecting the environment and empowering local communities through education and advocacy.

As the event concluded, participants were reminded that sustainability is not just a concept but a collective responsibility — one that requires continuous learning, collaboration, and action. With dedicated advocates like Ms. Vilma Mendoza and the TIES Philippines team leading the way, the future of Philippine ecotourism shines bright with promise and purpose. 🌿🌏

#SustainableEcotourism #TIESPhilippines #VilmaMendoza #PerpetualHelpMolino #EnvironmentalAwareness #EcoWarriors #UNWTO #ResponsibleTourism #CommunityEmpowerment #SustainabilityInAction

Date Posted: November 12, 2025